CONTENT DEVELOPMENT

At every step of the sales process from generating traffic to capturing leads to securing prospects and finally to winning customers, content that is informative, interesting and relevant plays a vital role. A blog post, press release or article on your site can generate awareness. Once you’ve established the connection, you can start to seed information about your products and services through white papers, case studies, newsletters and even short how-to videos.

Kohn Public Relations develops and delivers through the appropriate channels the content you need to meet your sales objectives. You have the flexibility to run the program the way it works best for you, whether it’s one time project or on ongoing service.

Content Development Services

Web Content

  • SEO website copy and content
  • Web pages and articles

Marketing Materials

  • White papers
  • Direct mail
  • Newsletters
  • Case Studies
  • Online advertisements

Business Writing

  • Trade and consumer press articles
  • Speeches

Press Materials

  • Press releases
  • Fact sheets
  • Management bios
  • Press Q/A documents

Social Media

  • Blogs
  • Facebook and Twitter posts

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